SwipeScript Weekly Issue 3 - 20 Campaigns Analysed: Learn Frameworks, Steal Templates

$47

THE QUICK VERSION: 20 real campaigns (emails, Facebook ads, landing pages) broken down into frameworks you can steal. 10 crushing it. 6 missed opportunities. 4 mistakes to avoid. 100+ copy-paste templates. Magazine format, not a manual. Scan it in 10 minutes, reference it for months.

WHAT'S INSIDE:

THE GOOD STUFF (10 Campaigns Crushing It):

Aventon: Abandoned cart + financing CTA that removes price objection
Buffer: Tutorial email turning feature announcement into activation
Fixd: Problem-solution Facebook ad with massive social proof
Freaks of Nature: Event-driven urgency that feels earned, not desperate
New York Magazine: Re-engagement value stack with pattern interrupt
Simify: Visual urgency amplifier (alarm clock metaphor for flash sale)
Sercante: Webinar promo with no-show hedge built in
Strava: Community invitation emphasizing belonging over features
Brainfish: AI product positioning (problem-first, not tech-first)
Framer: Design tool homepage leading with output empowerment

THE MISSED OPPORTUNITIES (6 Campaigns That Could Be Better):

Beefree: Feature announcement missing urgency injection
Glassdoor: Podcast promo with generic subject line vs provocative hook
monks: Thought leadership email that's too dense (needs scannable format)
PlastiSoul: Discount offer without personalization or reason-why
SmartPress: Thank you email missing soft upsell opportunity
Salomon: Holiday greeting without leveraging seasonal buying mindset

THE MISTAKES (4 Campaigns Showing What Not To Do):

Animal Restaurant: Cute aesthetics without clear gameplay hook
Men's Health: Nostalgia bait disconnected from brand mission
Digilab: Mission-driven about page that doesn't explain what they do
Sunrise Robotics: Grand vision without product specificity

WHAT MAKES THIS DIFFERENT: No fluff. No "this is good because I like it." Every example gets:

One-sentence takeaway (the lesson)
What they did (bullet format)
Why it works / what's missing
Framework (name + when to use)
4-5 steal-this templates (copy-paste ready)
Industry adaptations (E-com, SaaS, Coaching, Local, B2B)

15 FRAMEWORKS ACROSS 5 CATEGORIES: Conversion & Sales: Friction Elimination, Triple-Objection Handler, Visual Urgency Amplifier, Benefit Ladder Lead Gen & Growth: Progressive Disclosure Tutorial, Exclusive Invitation, Authority Transfer
Relationship & Nurture: Gratitude + Utility, Community Identity Promotions & Launches: Event-Driven Urgency, Scarcity Clock, Seasonal Relevance Hook Brand & Storytelling: Problem-First Positioning, Trend-to-Action, Mission-Benefit Bridge

FORMAT: 20-page magazine-style PDF. Designed for InDesign. Scannable in 10 minutes. Each campaign on 1-2 pages max. Templates in code blocks. White space everywhere. Zero fluff.

WHO THIS IS FOR:

Copywriters stealing proven frameworks
Marketers building swipe file of what works (and why)
Founders writing their own copy who need templates fast
Agencies showing clients "here's what good looks like"
Anyone sick of generic advice who wants concrete examples

WHO THIS ISN'T FOR:

People wanting theory (this is all tactical)
Those expecting unverifiable conversion claims
Anyone needing hand-holding through basics
People who want long explanations (this is "steal this, adapt it, move on")

THE APPROACH: No fabricated success stories. No "this email made $1M" claims. Observable analysis of real campaigns + frameworks you can verify yourself. You get pattern recognition, not promises.

WHAT YOU GET:

20-page professional PDF
100+ copy-paste templates
15 frameworks organized by category
Industry-specific adaptations for each example
Cheat sheet for quick reference
Links to view full campaigns (where available)

GUARANTEE: If you can't steal at least 3 templates you'll use this week, email me. I'll refund you and send you my analysis process so you can build your own.

One-time purchase. Instant download. No upsells. No subscription.

I want this!